Agency Lab at Scholz & Friends, Hamburg
Fred Perry was a British tennis and table tennis player and former World No. 1 from England, he is well known especially for winning the Wimbledon Championships from 1943 to 1936 three times in a row.
In 1952 he formed his clothing label with the laurel wreath as the brand’s logo.
Nowadays this sign of winning and pride and the world-famous polo shirt, which has received a history through numerous subcultures, is also being abused by subcultures, who wear it to carry violent and inhuman ideologies.